Rich Flavor. Clean Ingredients. Pitmaster Confidence.

The name? It’s personal. Around our house, we started using this blend to make candied bacon in the oven—crispy, caramelized, and so outrageously good we called it billionaire bacon. The name stuck. Because once you taste it, you’ll know: this rub doesn’t just level up your BBQ—it transforms it.

Made with clean, whole-food ingredients and zero fillers, Billionaire BBQ is completely free from the top allergens. Just bold, sweet, smoky flavor—so everyone at your table can enjoy it without worry.

Use it on ribs, pork butt, bacon, grilled veggies, salmon, or even salads. It’s unexpectedly versatile, unreasonably delicious, and proudly clean.

Because the richest meals don’t need to come with junk.

This is what BBQ tastes like when you stop playing small.

Brown Sugar, Sea Salt, Smoked Paprika, Black Pepper, Garlic, Onion, Mustard Seed, Cayenne Pepper, Rice Hulls (Anti-Caking).

Q: What does it taste like?

A: It’s a modern take on a sweet BBQ rub—rich, smoky, slightly savory, with a subtle kick of heat. Think caramelized brown sugar meets backyard smokehouse… but cleaned up and allergy-safe.

Q: Why is it called “Billionaire” BBQ?

A: The name was inspired by our favorite way to use it: on oven-cooked bacon that turns into sweet, crispy, candied perfection. We started calling it “billionaire bacon”—and the name stuck. Because once you try it, you’ll get it.

Q: Is it spicy?

A: It has a gentle, subtle heat from cayenne—not enough to overwhelm, just enough to balance the sweet and smoky flavors. Kid-friendly and crowd-pleasing.

Q: Is it really free from all major allergens?

A: Yes! It’s free from gluten, dairy, soy, nuts, corn, seed oils, and GMOs. It’s made in a facility that avoids cross-contamination with major allergens, and we take every step to make it safe for sensitive eaters.

Q: What are the ingredients?

A: Brown Sugar, Sea Salt, Smoked Paprika, Black Pepper, Garlic, Onion, Mustard Seed, Cayenne Pepper, Rice Hulls (for anti-caking).

Q: What can I use it on?

A: Ribs, pork shoulder, grilled chicken, salmon, roasted vegetables, salads, burgers, or—trust us—candied bacon. It’s also amazing in dry rubs or mixed into sauces.

Q: Is it sugar-free?

A: It does contain real brown sugar for that caramelized BBQ flavor. If you're looking for sugar-free options, check out our other clean blends!

Q: Is it vegan?

A: Yes! No animal products here. It’s 100% plant-based and clean.

Q: How big is the bottle and how many servings?

A: Each bottle holds 11 oz (312g) and contains 369 servings (¼ tsp per serving). That’s a whole lot of flavor in one bottle.

Q: Can I use it as a marinade?

A: Yep! Mix it with olive oil, vinegar, or a splash of citrus juice to create a quick, flavorful marinade.

Q: Does it contain MSG or preservatives?

A: Never. No MSG, no preservatives, and no artificial ingredients—just real, whole spices blended in small batches.

Q: Is it kid-friendly?

A: Absolutely. It’s sweet and smoky with just a tiny bit of heat, and we’ve had plenty of moms tell us it’s their kids’ favorite seasoning for ribs and veggies.

Our Billionaire BBQ Seasoning is manufactured in a facility that processes other products which may contain dairy, and soybeans. 

Allergen Control: 

Our manufacturing facilities prioritize allergen control and food safety, adhering to strict protocols approved and inspected by the Utah Department of Agriculture and Food (UDAF) and the Good Manufacturing Practices (GMP) certification process. These measures help minimize the risk of cross-contact and ensure the highest level of food safety.

To prevent cross-contamination, we implement the following controls:

• Dedicated sanitation procedures, including full equipment washdowns and ATP swab testing to verify cleanliness between production runs.
• Production scheduling strategies to separate allergen-containing products from non-allergen runs when possible.
• Strict raw material handling and storage procedures to keep allergens segregated.